iPhone 3GS and 3G from AT&T to help drivers with navigation service with turn-by-turn software

The official iPhone carrier in the United States, AT&T, is releasing the official turn-by-turn GPS software with the Apple iPhone 3GS and 3G to help find their way turn-by-turn. They are giving away the software for free but it comes with a monthly service fee of $9.99 per month.

The cost is expected to cover for production of the complicated program and get the licenses for the map used in the system. Looking at it long term, the monthly fee will make consumers spend more compared to buying a stand alone GPS.

According to AT&T, they are a looking to attract a big chunk of the market by providing a feature-packed application and guarantee their satisfaction. The software is based on the DNA of Telenav GPS which is already in use by competitors like T-Mobile G1 with the Google Android.

The iPhone OS 3.0, AT&T tries to improve the turn-by-turn nav system using the on-screen guide and voice directions. AT&T aims to make it very convenient for travelers and drivers by giving them an up to date map system at no cost to them.

Reviews around the net are favorable toward the features of the navigation system like the auto re-routing, voice prompting, on-screen controls, speech recognition, and places of interest. Consumers are finding the iPhone GPS system very easy to use.

One weak point though is that the package does not come with a mounting device, iPhone owners must source it elsewhere if they want to use it while driving.